MEET KLARA

Glasgow-based designer Klara Hinde is the creative mind behind the elaborate creations in the SO KLARA range. Bringing a true appreciation of fine craftsmanship, beautiful objects and sumptuous materials, Klara’s designs draw on self-expression through the medium of abstract art, utilizing bold colours and strong dynamic shapes.

Klara’s design background is eclectic and varied; she developed a passion for art and an interest in psychology, alternative therapies and mysticism, which ultimately led to studies in counselling and fine art. Having always harboured a desire to help others feel better, she undertook an MA in Textile Design at the Chelsea College of Art and Design, founding SO KLARA in 2014 with the intention of running her own brand and creating quality, vibrant handcrafted products with a strong attention to detail – resulting in an inspiring, uplifting and empowering aesthetic.

Klara works directly with her clients to build personal relationships, developing raw ideas into something truly authentic and bespoke. Whether a commissioned artwork or an interior design project, Klara applies the same dedication to every piece she creates. Designed direct from her Glasgow studio where she currently resides, the artist’s work combines traditional printing techniques with painting and collage-making.

Emphasising painterly-looking designs filled with spontaneous brushstrokes and texture, Klara draws inspiration from her deep love of travelling, nature and narratives. “Travelling is the best way to learn about new places, traditions, cuisines, people and their crafts,” says Klara. “It provides the opportunity to grow, appreciate, nurture and connect. After all, everyone has a story – and a deep desire to belong to something greater.”

This holistic approach has led Klara’s artwork to be shortlisted for the Royal Academy of Arts Summer Exhibition in London, and her designs have also been featured in high-end publications such as the Financial Times, Elle and Homes & Property, as well as exhibited throughout the UK and overseas.